Designing the visitor experience in exhibitions and museums

Developing the visitor experience in exhibitions and events

Visitor Journey Planning: We divide the visitor journey into phases (pre-visit, during-visit, and post-visit) and design experiences for each phase.
Before the visit: We facilitate online ticket booking and provide engaging content on social media platforms and the website.
During the visit: We ensure clear welcome signage, an easy-to-use map, smart museum apps, and interactive audio guides.
After the visit: We create channels for ongoing communication via email, online gift shops, and encourage sharing via hashtags (#) on social media.
Interactive Learning and Emotional Engagement: We create “surprise moments” throughout the itinerary, such as interactive exhibits, live activities, and photo booths, which encourage participation and deepen emotional connection to the content.

Flow Analysis and Initial Planning: We begin by studying “visitor circulation” to develop preliminary floor plans that achieve:
Smoothness and Intuition: We create paths that encourage visitors to move forward with enjoyment, using design elements such as focal points and gradual lighting.
Preventing bottlenecks: We identify primary and secondary paths, and design open spaces at the most attractive areas to avoid crowding.
Considering diversity: We create different paths (highway, comprehensive route, expert route) to meet the needs of different types of visitors (families, researchers, people with special needs).

Strategic Distribution: We place interactive screens and media stations in convenient locations away from the main path, allowing visitors to interact without disrupting the flow of traffic.
Designing “Visual Rest Areas”: We create quiet spaces between dense exhibits, allowing visitors to prepare and absorb information, enhancing their overall experience.